For women, by women
bbb health boutique is a holistic women-only gym with workouts and coaching. A warm, personal space where you can build strength, energy and balance without pressure or judgement.
For us, healthy living is about body, food & mind. That is why we combine movement with coaching on nutrition, lifestyle and mindset. From hot cabin workouts and Pilates to yoga and StrongHer: you move at your own level, with attention to your stage of life.
Whether it is your first workout or a new step in your routine, you are welcome, just as you are.
It started with two sisters
Esther and Inge founded bbb health boutique in 2008 with one belief: health means caring for the whole woman.
They grew up with their mother Charlotte’s hot cabin studios and worked there as coaches for many years. They brought that experience together in their own concept: small, personal and focused on lasting habits.
The women behind the concept
Two backgrounds, one shared mission.
Esther is a psychologist, cognitive behavioural therapist and yin yoga teacher. She focuses on breaking patterns and strengthening your connection with yourself.
Inge is an economist, journalist and Pilates teacher with a passion for nutrition, mindfulness and sustainable entrepreneurship. She helps the concept grow while preserving its personal approach.
Our holistic and plant-based vision
Care for yourself, with respect for people, animals and the environment.
For Esther and Inge, movement, nutrition, mental balance and sustainability belong together. Their plant-based vision is about health and conscious choices. They put this into practice in their own boutiques in Amsterdam and Utrecht; independent boutique owners make their own choices.
Every woman is welcome, at her own pace and with her own habits.
The entrepreneurs behind our boutiques
Esther
Founder & psychologistEsther is one of the founders of bbb health boutique. She is a Psychologist, Cognitive Behavioral Therapist and yin yoga teacher. She has a special interest in breaking unhealthy habits, with a focus on emotional eating disorders and improving your self image.
Inge
Founder & entrepeneurInge, together with her sister Esther, is the founder of bbb health boutique. She is a graduate in economics and journalism. Her interests lie in the latest developments and trends in both business and body, food & mind. As one of the founders, she is involved in aspects such as personnel & organization. Sustainable, holistic entrepreneurship is very close to her heart.
Margo
OwnerMargo is the owner of bbb health boutique Amersfoort. With her background as a dietitian, lifestyle coach, and fitness instructor, she truly feels at home here. Her goal is to help women live with calm, joy, and a sense of control — breaking unwanted patterns and focusing on what gives you energy.
Liset
Eigenaresse & Coach
Ilse
OwnerIlse is a bbb entrepreneur and incorporates her management skills to create a structured workflow. She believes in sustainable lifestyle change. She wants to coach women in a structured way with small steps to the most beautiful version of themselves.
Janneke
OwnerMy name is Janneke, I’m 35 years old, a Vitality Expert, and proud owner of bbb health boutique Den Bosch. Back in Den Bosch, where my love for body, food, and mind began with my studies in Wellness and Lifestyle. I grew up in Brabant, after which my partner and I embarked on an adventure ten years ago in the beautiful city of Haarlem. A special period filled with growth, new experiences, and lots of inspiration. In my free time, I enjoy the Burgundian way of life with friends: cooking together, laughing, and catching up. I also love heading out for a run in the dunes. For me, vitality means living in balance, with space for enjoyment and relaxation.
Miranda
OwnerMiranda co-owns bbb Tilburg, Den Bosch & bbb Den Haag with her sisters Karin and Nicole. Miranda has years of experience as a sports instructor and personal trainer teaching Pilates, yoga and bootcamp. She also used to work as a teacher at a yoga academy. At bbb, she developed herself as a teacher and coach. Her passion is to empower women. Grow, enjoy, give, laugh, let go and live!
Karin
OwnerAlongside her sisters Miranda and Nicola, Karin is franchisee of bbb Tilburg, Den Haag & Den Bosch! Karin studied dietetics and works as a running trainer. She is passionate about exercising and healthy nutrition. As a nutritionist and exercise coach, she focuses on the opportunities that nutrition offers to feel fitter and more vital, both physically and mentally. For Karin, the foundation lies in food that is recognizable from nature.
Nicole
OwnerTogether with her sisters Karin and Miranda, Nicole is franchisee of bbb Tilburg, bbb Den Haag & Den Bosch. Nicole has a background in education, where she worked as an internal supervisor: coaching students, parents, teachers and teams. Because of her own experience with Hashimoto's disease (autoimmune disease of the thyroid gland), she continued to study and further expand her knowledge in the field of health and nutrition.
Marlene
OwnerMarlene is a pedagogue, behavioral scientist and gives intuitive (family) constellations at bbb. She is a franchisee of bbb. It’s her mission to inspire and coach people to achieve their best version of themselves.
Danielle
OwnerDanielle is co-franchisee and Marlene's twin sister. Her mission is to inspire someone every day to be a better version of themselves! She loves doing this with lots of positive energy and genuine attention.